Humanhead Records

Brand Overview

+Branding
+Typography
+Art Direction

+Branding
+Typography
+Art Direction

Human Head Records is an independent record store founded in 2013 and located in Bushwick, Brooklyn. Known for its deep selection of used and rare vinyl across genres: from jazz to techno, the shop has become a destination for collectors and casual diggers alike. With thousands of records ranging from inexpensive crate-digging bins to prized wall pieces, Human Head has built a reputation for fair pricing, constantly rotating inventory, and a passionate dedication to vinyl culture.

Human Head Records is an independent record store founded in 2013 and located in Bushwick, Brooklyn. Known for its deep selection of used and rare vinyl across genres: from jazz to techno, the shop has become a destination for collectors and casual diggers alike. With thousands of records ranging from inexpensive crate-digging bins to prized wall pieces, Human Head has built a reputation for fair pricing, constantly rotating inventory, and a passionate dedication to vinyl culture.

Brand Direction

Idealizing the existing symbol of the human head and highlighting the diverse community they have already proven to serve for more then 25 years.

Our renewing of the brand focused on minimalizing and modernizing the existing branding direction centered around the human head identity (symbol).

Trademarking

Logo Standards

Logo Weights

"The Human Head logo is reimagined as three distilled, stylized forms, each representing a different kind of listener. The system reflects the diversity of taste and identity that defines both the store and Brooklyn itself. "

The logo reduces the human form to three essential, stylized heads, each representing a different kind of music listener. Different perspectives, one shared obsession, sound.

Logo Update

Brand Pillars

Quietly obsessive, transparent in every detail, exacting in every record, and welcoming to every listener.

We speak like engineers who love records: minimal language, verified facts, and zero gatekeeping.

01. Pillar

Obsessive by nature.

We are driven by detail. From pressings to playback, every record is handled, evaluated, and presented with a level of care that reflects true dedication to sound.

02. Pillar

Transparent in practice.

What you see is what you hear. We document, describe, and present every record with clarity—removing guesswork and building trust through honesty and precision.

03. Pillar

Exacting in Quality.

Every record meets a standard. From condition to curation, we hold each piece to a level of quality that respects both the music and the listener.

04. Pillar

Open to Every Head.

Music is for everyone. Whether you’re a seasoned collector or just starting out, Human Head welcomes all listeners with equal respect, curiosity, and care.

Brand Voice

Brand Voice

Different listeners, different tastes, united by a obsession with our sound.

Human Head Records has cemented itself as a staple of Brooklyn’s music community, serving collectors and casual diggers in one of the most opinionated cultural landscapes in the world. A shop where punks, DJs, audiophiles, and fashion icons all share the same sidewalks, and the same strong opinions about music, the shop has built its reputation by welcoming every kind of music head. The brand’s three stylized heads reflect that spirit.

Storefront

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Secondary Marks

Merchandise

Stationary

Packaging

Retail Packaging