Orchard St.

Brand Overview

Brand Overview

+Illustration
+Branding
+Art Direction

+Illustration
+Branding
+Art Direction

Orchard St Paint Supply is a Lower East Side shop that doubles as both a paint supply store and a small art gallery. Their branding emphasizes accessibility and community; open seven days a week with unusually late hours, they position themselves as a hub where graffiti and street artists can stock up on essentials like spray cans, markers, mops, and zines. While also engaging with rotating galley shows and openings.

Orchard St Paint Supply is a Lower East Side shop that doubles as both a paint supply store and a small art gallery. Their branding emphasizes accessibility and community; open seven days a week with unusually late hours, they position themselves as a hub where graffiti and street artists can stock up on essentials like spray cans, markers, mops, and zines. While also engaging with rotating galley shows and openings.

Illustration System

Procreate + Photoshop

Developing a consistent visual language that engages the right audience was at the heart of this project. Creating a visual environment that the brand can iterate, continually be playful with, and reflect the brands voice was at the main priority.

Brand Direction

Orchards identity is founded on a visual language that reflects the environments where writers operate.

Every icon and object is pulled from the environments where graffiti actually happens street corners, infrastructure, and overlooked urban materials. The brand doesn’t depict graffiti culture it playfully builds from its enviroment.

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Storefront

Trademarking

Primary Mark

Logo Standards

Secondary Marks

Merchandise

Packaging

Illistration Style: Breakdown